Activation Zones

Do you want to create buzz around your product or service? We have the place for you to bring your idea to life - ALA is offering one Activation Zone in the busy Grand Lobby near ALA Registration. This 15’ x 15’ area provides exhibitors a space to promote your brand via experiential marketing. Think outside the box… activation opportunities could include a specialty beverage break, interactive game, featured furniture lounge, mascot meet & greet/photo op, etc. The area is available for up to four hours.

All Activation Zone sponsorships are intended to be custom, unique and engaging, therefore sponsor activation must be approved by Show Management. Exhibitor is responsible for all additional costs associated with their activation (catering, audio-visual, electrical, labor, etc.).  

Sponsorship range: $2,500 - $5,000

Contact Rich at, 630/929-7918 for Activation Zone pricing.